Benefits of Big Data

Benefits of Big Data

Big data is really critical to our life and its emerging as one of the most important technologies in modern world. Follow are just few benefits which are very much known to all of us:

  • Using the information kept in the social network like Twitter, the marketing agencies are learning about the response for their campaigns, promotions, and other advertising mediums.
  • Using the information in the social media like preferences and product perception of their consumers, product companies and retail organizations are planning their production.
  • Using the data regarding the previous medical history of patients, hospitals are providing better and quick service.
  • Predicting the user necessary information in e-commerce search data. (ie; ebay, amazon).

Big Data Technologies  in business usage

Big data technologies are important in providing more accurate analysis, which may lead to more concrete decision-making resulting in greater operational efficiencies, cost reductions, and reduced risks for the business.

To harness the power of big data, you would require an infrastructure that can manage and process huge volumes of structured and unstructured data in realtime and can protect data privacy and security.

There are various technologies in the market from different vendors including Amazon, IBM, Microsoft, etc., to handle big data. While looking into the technologies that handle big data, we examine the following two classes of technology:

Operational Big Data

This include systems like MongoDB that provide operational capabilities for real-time, interactive workloads where data is primarily captured and stored.

NoSQL Big Data systems are designed to take advantage of new cloud computing architectures that have emerged over the past decade to allow massive computations to be run inexpensively and efficiently. This makes operational big data workloads much easier to manage, cheaper, and faster to implement.

Some NoSQL systems can provide insights into patterns and trends based on real-time data with minimal coding and without the need for data scientists and additional infrastructure.

Analytical Big Data

This includes systems like Massively Parallel Processing (MPP) database systems and MapReduce that provide analytical capabilities for retrospective and complex analysis that may touch most or all of the data.

MapReduce provides a new method of analyzing data that is complementary to the capabilities provided by SQL, and a system based on MapReduce that can be scaled up from single servers to thousands of high and low end machines.

These two classes of technology are complementary and frequently deployed together.

Operational vs. Analytical Systems

Operational Analytical
Latency 1 ms – 100 ms 1 min – 100 min
Concurrency 1000 – 100,000 1 – 10
Access Pattern Writes and Reads Reads
Queries Selective Unselective
Data Scope Operational Retrospective
End User Customer Data Scientist
Technology NoSQL MapReduce, MPP Database